The global governing body of tennis has officially entered a new chapter with the launch of its new identity, changing its name from the International Tennis Federation (ITF) to World Tennis.

The new brand reflects a modern and more accessible identity, reinforcing the organisation's global role in leading and developing tennis around the world. While the name and visual identity have changed, the organisation's mission remains the same: supporting the growth of tennis through its worldwide network of 214 National Associations and six Regional Associations.

As part of this new era, World Tennis aims to present a stronger, more unified identity for the sport, bringing together players, fans, coaches, officials, National Associations and all members of the global tennis community under one recognizable brand.

The Confederation of African Tennis welcomes this important milestone and looks forward to continuing its collaboration with World Tennis in promoting and developing tennis across the African continent.

Read the open letter from World Tennis President David Haggerty and CEO Ross Hutchins here
Read the ITF Presse release here